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ANDRA has announced the appointment of Rob Sharp and Victorian-based marketing agency YBI Creative to manage the marketing and sponsorship activities for the series of national events managed by ANDRA.

 

Sharp returns to the sport of drag racing after a number of years outside of Australia’s fastest motorsport.

 

“I’m excited to be back and involved in drag racing, that’s for sure,” he said.

 

“Obviously, a lot has changed in a few years and we will be doing everything possible to try and get the sport in the right direction from a strategic perspective.

 

“We have some opportunities to improve the drag racing brand and together with Drew Jongebloed (YBI Creative’s design director), we will package the drag racing marketing offer in a more palatable way than ever before.”

 

 

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Kevin Prendergast has tendered his resignation from the ANDRA Board effective November 18.

Kevin was one of two ADRPA (Australian Drag Racing Promoters Association) representatives who sit on the Board and has chosen to focus his efforts solely on the management of the Perth Motorplex.

The ANDRA Board would like to take this opportunity to thank Kevin for his contribution to our sport.

ANDRA CEO Greg Humphreys appeared on Inside Speed on Friday night with ANDRA broadcast manager Dean Neal to discuss the future of drag racing.

You can watch the interview below.

Dean Neal and Greg Humphries from insideSPEED on Vimeo.

ANDRA CEO Greg Humphreys recently conducted an interview on ANDRA’s future direction on the Inside Speed Motorsports Show (Foxtel).

The show will go to air this Friday, November 18 at 9.30pm. The clip will be made available on the ANDRA website after the broadcast with an overview of the recent ANDRA Summit which was conducted at Sydney Dragway on October 20/21.

14 November 2011

ANDRA has achieved another important part of its plans for the future of the sport with Luke Nieuwhof being appointed to the role of Media Manager.

Based in the Adelaide office, Luke's work will incorporate all aspects of communication for the national body. This includes media releases, updates from ANDRA, developing positive opportunities for racers and ANDRA in traditional and social media and expanding the ANDRA website.

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