MARKETING MUSCLE FOR DRAG RACING NATIONAL SERIES
ANDRA has announced the appointment of Rob Sharp and Victorian-based marketing agency YBI Creative to manage the marketing and sponsorship activities for the series of national events managed by ANDRA.
Sharp returns to the sport of drag racing after a number of years outside of Australia’s fastest motorsport.
“I’m excited to be back and involved in drag racing, that’s for sure,” he said.
“Obviously, a lot has changed in a few years and we will be doing everything possible to try and get the sport in the right direction from a strategic perspective.
“We have some opportunities to improve the drag racing brand and together with Drew Jongebloed (YBI Creative’s design director), we will package the drag racing marketing offer in a more palatable way than ever before.”